Video » Samsung India will take care of you, wherever you are

Samsung India has recently launched its nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands. Conceptualised by Cheil India, the campaign film #SamsungCares has over 13 million views on YouTube within a week of release. This four-minute digital video shows the story of how a young Samsung engineer, undaunted by rough terrain, attends to a customer complaint in a remote hilly area. On reaching the home of the customer, the engineer is taken aback to see that the customer (a young girl) is visually impaired. He repairs the television and after hearing some sounds, the customer asks if it is repaired. The engineer positively replies as she goes near the door to ring a bell and calls her friends. All of them come down from a staircase and the engineer is surprised to see many more visually impaired children. The girl quickly asks the engineer for the remote as they tune-in to a singing show in which the customer’s best friend is taking part. The engineer is glad that his efforts helped bring smiles on the faces of a group of children. He leaves the customer’s home with a smile on his face as the campaign ends with Samsung’s messaging of delivering service in every corner of the country.

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